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北京市商业零售企业促销行为规范(试行)(废止)

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北京市商业零售企业促销行为规范(试行)(废止)

北京市商务局、北京市发展和改革委员会、北京市工商行政管理局


关于印发北京市商业零售企业促销行为规范(试行)的通知

京商秩字〔2004〕21号

各区、县商务局、发展和改革委、工商分局,各有关行业协会和企业:


  为进一步维护市场经济秩序,规范商业零售企业促销行为,保护消费者的合法权益,市商务局会同市发展和改革委员会、市工商局研究制定了《北京市商业零售企业促销行为规范(试行)》,现印发给你们,请结合实际,认真贯彻落实。

  北京市商务局
  北京市发展和改革委员会
  北京市工商行政管理局
  二○○四年十二月二十九日

北京市商业零售企业促销行为规范(试行)

  第一条 为维护市场经济秩序,规范商业零售企业(以下简称:经营者)促销行为,保护消费者和经营者的合法权益,根据《中华人民共和国消费者权益保护法》、《中华人民共和国反不正当竞争法》、《中华人民共和国价格法》、《中华人民共和国广告法》、《中华人民共和国合同法》、《中华人民共和国安全生产法》等有关法律、法规和规章的规定,制定本规范。

  第二条 本规范为商业零售企业促销行为的基本规范,适用于本市行政区域内直接面向消费者提供商品和服务的经营者。
  国家法律、法规和规章有特殊规定的行业促销行为从其规定。

  第三条 本规范所指的促销行为,是指经营者为吸引消费者、扩大销售所采取的各种形式的营销措施。

  第四条 经营者的促销行为是一种营销策略,是企业自主经营的市场行为。开展促销活动,必须遵守国家的法律、法规和规章,接受政府有关部门的监督。

  第五条 提倡经营者开展能够让消费者得到真正实惠的促销活动。鼓励经营者结合实际,积极探索多种形式的人文促销、文化促销、服务促销等活动。

  第六条 经营者开展各种形式的促销活动,应当将活动范围、详细规则向消费者明示,维护消费者的知情权。
  (一)将促销活动所提供商品或服务的范围、方式、促销规则,以及相关附加性条件等具体信息,在营业场所的入口处、店堂内等明显适当的位置,提前进行明确的明示,使消费者在购买商品或接受服务前,了解或掌握其真实的信息。
  (二)向消费者发布的促销信息、活动规则,不得含有让消费者承担应当由经营者承担的义务;不得增加消费者的义务;不得排除、限制消费者依法变更、解除合同的权利;不得排除、限制消费者依法请求支付违约金、损害赔偿、提起诉讼等法定权利。不得以最终解释权拒绝消费者的咨询或做出任意解释。
  (三)已向公众明示的促销规则、时间、范围等内容,不得在活动期间随意变更或终止。

  第七条 经营者开展以下形式促销活动,应当遵循公开、公平、自愿、诚实信用的原则,遵守社会公德和商业职业道德,保留促销活动核定价格的有关资料。
  (一)打折让利
  经营者应当按照政府价格主管部门的规定实行明码标价,注明商品的品名、产地、规格、等级、计价单位、价格、折扣率等有关情况。
  (二)购物返券
  经营者应当提前明示使用返券的商品范围、时间、方式、返券面值,以及有关附加性条件等详细内容。不得限制使用返券选购同一品牌的商品,返券使用期限自当日购买商品的行为结束之后,一般应不少于七个营业日,确保消费者的选择权。禁止以虚构原价(虚构原价指所标示的原价不是本次降价前一次在本交易场所成交的有交易票据的价格)、虚假优惠折价的方式进行购物返券活动。
  (三)价外馈赠
  经营者应当如实明示馈赠物品的品名、规格、数量。不得馈赠假冒伪劣商品或借此推销质次价高的商品。
  (四)有奖销售
  经营者应当明示其所设奖的种类、中奖概率、奖金金额或奖品种类、兑奖时间和方式等事项。奖金的最高金额不得超过5000元,以非现金的物品或者其他经济利益作为奖励的,按照同期市场同类商品或服务的正常价格折算其金额。
  (五)限时购物
  经营者开展限期促销活动,一般应不少于三个营业日。不得组织容易造成人群聚集、人身伤害、秩序混乱的限时点、限商品数量或免费赠送的促销活动;不得开展以低于进价的价格(国家法律、法规的规定中不属于不正当竞争行为的除外)以及粮、油、盐、肉、蛋等生活必需品的限时购物活动。
  (六)降价销售
  经营者降价销售商品或提供服务,应当使用降价标价签或价目表,如实说明降价原因,标明原价和现价。
  (七)积分返利
  经营者应当明示积分商品范围、时间、返利比例等具体规则。

  第八条 经营者开展各种形式的促销活动,应当如实进行广告宣传。不得使用含糊的、易引起误解的语言或文字误导消费者购买商品或接受服务。凡有不参加促销活动的柜台或商品的,不得标称“全场”范围的促销活动。

  第九条 经营者不得以促销优惠为由,迟延或拒绝消费者索要购物凭证(单据)、开具发票的要求。

  第十条 经营者采取促销方式销售商品或馈赠的物品,均应保证商品质量和售后服务质量。严禁销售以假充真、以次充好、掺杂使假及“三无”产品。

  第十一条 经营者提供的服务内容、服务项目应符合规范标准,不得因采取促销活动而随意变更,不得因促销活动减免接受服务者应享受的服务项目和内容,损害消费者的合法权益。

  第十二条 经营者应按照国家有关规定或与消费者达成的协议,承担“三包”和售后服务的义务。对于不符合质量标准的商品或服务,应依法承担修理、退还费用、赔偿损失等责任。

  第十三条 经营者应当加强促销活动的组织管理,在提供商品或服务的过程中,不得占用消防安全通道,应当按照政府有关部门的规定和要求,制定促销活动的应急预案和处置措施,防止因促销活动造成公共场所的秩序混乱、疾病传播、人身伤害和财产损失。

  第十四条 经营者应当参照DB11/T209-2003《商业、服务业服务质量》(北京市地方标准)的要求,设置由主要领导负责的服务质量管理机构,配备管理人员,建立健全现场管理、消费者投诉受理、服务质量考核管理等制度。

  第十五条 支持和鼓励行业协会依据本规范制定严格于本规范的行业促销行为管理办法,在行业内推广实施。加强对会员企业促销行为的行业自律监督。

  第十六条 充分发挥新闻媒体和社会公众的监督作用。对消费者投诉反映不规范的促销行为,要通过媒体予以公开评论,对损害消费者权益的促销行为进行揭露。

  第十七条 各级商务主管部门要引导经营者进一步规范促销行为,监督本规范的实施。政府价格、工商行政管理等部门要依法定职责,加强对经营者促销行为的监督管理,依据有关法律、法规和规章的规定对违法经营者依法查处。

  第十八条 本规范自2005年2月1日起施行。


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商业部、国家工商局关于加强黄红麻市场管理的通知(摘录)

商业部 国家工商局


商业部、国家工商局关于加强黄红麻市场管理的通知(摘录)
商业部、国家工商局


(摘录)
黄红麻是国家管理的计划商品,由各地供销合作社承担国家下达的计划收购任务。……为在大灾之年保证完成国家收购计划,安排好麻纺工业和市场用麻,坚决防止“黄红麻大战”,特通知如下:
一、麻产区各级工商行政管理机关、供销合作社要在当地人民政府的统一领导下,密切配合,采取有效措施,认真抓好黄红麻市场管理工作。在国家收购计划完成之前,其他任何单位和个人一律不准插手收购。对擅自收购者,按有关规定严肃处理。
二、各级供销社要认真做好黄红麻收购的组织工作,切实搞好系列化服务。要合理设置收购网点,严格按照“生产期间谁与麻农签订合同谁收麻”的原则,努力完成下达的收购任务,严禁跨省、跨县、跨乡伸点收购。对违反者,要严加查处。
三、要认真执行价格政策和质量等级标准,坚持对样收购,按质论价,不许压级压价和抬级抬价。
以上通知,请各地认真贯彻执行。



1991年8月2日

Provisions for Drug Advertisement Examination

State Food and Drug Administration,State Administration for Industry and Commerceof the People’s Republic of China


Provisions for Drug Advertisement Examination



(SFDA Decree No. 27)

The Provisions for Drug Advertisement Examination, adopted by the State Food and Drug Administration and the State Administration for Industry and Commerce of the People’s Republic of China, is now issued in the decree sequence number of the State Food and Drug Administration. The Provisions shall go into effect as of the date of May 1, 2007.



Shao Mingli
Commissioner
State Food and Drug Administration

Zhou Bohua
Minister
State Administration for Industry and Commerceof the People’s Republic of China

March 13, 2007





Provisions for Drug Advertisement Examination


Article 1 The Provisions are formulated for the purposes of strengthening regulation on drug advertisements and ensuring the authenticity and legality of drug advertisements in accordance with the Advertisement Law of the People’s Republic of China (hereinafter referred to as Advertisement Law), the Drug Administration Law of the People's Republic of China (hereinafter referred to as Drug Administration Law), the Regulations for the Implementation of Drug Administration Law of the People's Republic of China (hereinafter referred to as Regulations for the Implementation of Drug Administration Law) and other regulations related to supervision on advertisements and drugs.

Article 2 A drug advertisement refers to any advertisement published through various media or forms containing drug name, indications (functions) or other relevant contents, and shall be examined and approved in accordance with the Provisions.

Where only the names of non-prescription drugs (including adopted names and trade names) are publicized or only the names of prescription drugs (including adopted names and trade names) are publicized in professional medical or pharmaceutical journals, the examination is not required.

Article 3 The drug advertisement applied for examination shall be approved provided that it conforms to the following laws, regulations and related provisions:
(1) Advertisement Law;
(2) Drug Administration Law;
(3) Regulations for Implementation of Drug Administration Law;
(4) Criteria for Examining and Publishing Drug Advertisement;
(5) Other provisions of the State on advertisement regulation.

Article 4 The drug regulatory departments of the provinces, autonomous regions or municipalities directly under the Central Government are the drug advertisement examination authorities responsible for examining drug advertisements within their administrative regions. The administrative departments for industry and commerce at or above the county level are supervision and control authorities for drug advertisements.

Article 5 The State Food and Drug Administration shall guide and supervise the examination conducted by drug advertisement examination authorities and punish, in accordance with law, the examination authorities that have violated the Provisions.

Article 6 An applicant for a drug advertisement approval number must be an eligible drug manufacturer or distributor. Where the applicant is a drug distributor, the consent of the drug manufacturer is required.

An applicant may entrust an agent with the application for a drug advertisement approval number.

Article 7 An application for a drug advertisement approval number shall be submitted to the drug advertisement examination authority in the place where the drug manufacturer is located.

An application for an import drug advertisement approval number shall be submitted to the drug advertisement examination authority in the place where the agent of the import drug is located.

Article 8 Where a drug manufacturer or distributor applies for a drug advertisement approval number, it shall submit an Application Form for Drug Advertisement (Appendix 1) with sample manuscript (sample film or sample record) of which the content is consistent with that to be published attached, and an electronic document of drug advertisement application. It shall also submit the following proof documents that are authentic, legal and valid:
(1) Copy of the Business License of the applicant;
(2) Copy of the Drug Manufacturing Certificate or the Drug Supply Certificate of the applicant;
(3) Where the applicant is a drug distributor, the original document proving that the drug manufacturer authorizes the drug distributor to be the applicant shall be submitted;
(4) Where an agent submits an application for a drug advertisement approval number on behalf of the applicant, an original authorization letter given by the applicant to the agent, a copy of business license of the agent and other documents proving the subject’s qualifications shall be submitted;
(5) Copies of the drug approval document (including Import Drug License or Pharmaceutical Product License), copy of approved insert sheet, and label and insert sheet used in practice;
(6) For non-prescription drug advertisement, a copy of registration certificate of non-prescription drug examination or copies of relevant certificates is required;
(7) Where an applicant applies for an import drug advertisement approval number, copies of qualification certificates of the agent of the import drug shall be submitted;
(8) Where the trade name, registered trademark and patent of the drug are involved in an advertisement, copies of the valid certificates and other relevant documents proving the authenticity of the advertisement shall be submitted.

The copy of any approval document prescribed in this Article shall be sealed by the document holder.

Article 9 An advertisement application by an enterprise for a drug shall not be accepted by the drug advertisement examination authorities under any of the following circumstances:
(1) Any of the circumstances under which the application shall be rejected as prescribed in Article 20, Article 22 and Article 23 of the Provisions;
(2) An administrative procedure to withdraw a drug advertisement approval number is in process.

Article 10 After receiving an application for drug advertisement approval number, where the dossier is complete and in conformity with statutory requirements, the drug advertisement examination authority shall issue an Acceptance Notice of Drug Advertisement; where the dossier is incomplete or not conforming to the statutory requirements, one notification on all the content to be supplemented or corrected shall be given to the applicant on the spot or within five working days; if the notification to the applicant is not issued within the timeline, the application is deemed as being accepted upon the date when the dossier is received.

Article 11 Within ten working days upon accepting an application, the drug advertisement examination authority shall check the authenticity, legality and validity of the documents submitted by the applicant, and shall examine the advertisement content in accordance with law. For the drug advertisement in conformity with statutory requirements, a drug advertisement approval number shall be issued; for those not in conformity with statutory requirements, the authority shall make a decision of not issuing a drug advertisement approval number and notify the applicant of the decision with reasons in written form and the applicant’s right to apply for administrative reconsideration or to bring an administrative suit by law.

For approved drug advertisement, the drug advertisement examination authority shall report to the State Food and Drug Administration for records and send the approved Application Form for Drug Advertisement to the authority responsible for advertisement supervision and control at the same level for records. Where there is any problem in the drug advertisement reported to the State Food and Drug Administration for records, the State Food and Drug Administration shall instruct the drug advertisement examination authority to correct it.

The drug regulatory departments shall announce the approved drug advertisement timely.

Article 12 Where a drug advertisement is to be published in the province, autonomous region or municipality directly under the Central Government other than the place where the drug manufacturer and the agent of the import drug are located (hereinafter referred to as “non-local drug advertisement”), it shall, before being published, be submitted for records to the drug advertisement examination authority in the place where the advertisement is to be published.

Article 13 The following materials for non-local drug advertisement shall be submitted for record:
(1) Copy of the Application Form for Drug Advertisement;
(2) Copy of the approved drug insert sheet;
(3) For television or audio broadcast advertisement, it is required to submit the audio tape, compact disc or other medium carrier on which the content is consistent with the approved content.

The copy of any document prescribed in this Article shall be sealed by the document holder.

Article 14 For application for putting non-local drug advertisement on record in accordance with Articles 12 and Article 13 of the Provisions, the drug advertisement examination authority shall, within five working days after accepting the application, put such drug advertisement on record, endorse the word “recorded” on the Application Form for Drug Advertisement, affix the seal specific for drug advertisement examination and send the form to the supervision and control authorities for advertisements at the same level for future reference.

Where the drug advertisement examination authority of a place where a drug advertisement is to be put on record finds that the drug advertisement is not conformed with the relevant provisions, it shall fill in the Opinion on the Record of Drug Advertisement Examination (Appendix 2), submit it to the original drug advertisement examination authority for check, and copy it to the State Food and Drug Administration.

Within five working days upon receiving the Opinion on the Record of Drug Advertisement Examination, the original drug advertisement examination authority shall give its opinions to the drug advertisement examination authority of the place where the drug advertisement is to be put on record. Where no consensus is achieved between the original drug advertisement examination authority and the drug advertisement examination authority of the place where a drug advertisement is to be put on record, the case may be submitted to the State Food and Drug Administration that shall make a final judgment.

Article 15 The valid term of a drug advertisement approval number is one year. It shall become invalid upon expiration.

Article 16 The content of an approved drug advertisement is not allowed to be changed when being published. Where any change to the drug advertisement is needed, a new drug advertisement approval number shall be obtained.

Article 17 Where an advertisement applicant publishes a drug advertisement by itself, it shall keep the original Application Form for Drug Advertisement for two years for future check.

Where an advertisement publisher or advertising operator is authorized by the applicant to publish a drug advertisement, it shall check the original Application Form for Drug Advertisement, publish the advertisement in accordance with the approved content and keep a copy of the Applicant Form for Drug Advertisement for two years for future check.

Article 18 Where there is any of the following circumstances for an approved drug advertisement, the original drug advertisement examination authority shall issue a Notice of Drug Advertisement Re-examination (Appendix 3) and conduct the re-examination. The drug advertisement may continue to be published during the re-examination.

(1) The State Food and Drug Administration finds that the content of the drug advertisement approved by the drug advertisement examination authority is not in conformity with the provisions;
(2) A supervision and control authority for advertisement at or above provincial level makes a re-examination proposal;
(3) Other circumstances where a re-examination is required by a drug advertisement examination authority.

After re-examination, where the drug advertisement is not in conformity to the statutory requirements, the Application Form for Drug Advertisement shall be taken back and the original drug advertisement approval number shall become invalid.

Article 19 Drug advertisement examination authorities shall cancel the drug advertisement approval number in any of the following circumstances:
(1) Where a Drug Manufacturing Certificate or the Drug Supply Certificate is revoked;
(2) Where a drug approval document is withdrawn or cancelled;
(3) Where the State Food and Drug Administration or the drug regulatory department of the province, autonomous region or municipality directly under the Central Government instructs to stop the production, sales and use of the drug.

Article 20 For any alteration to the approved content of a drug advertisement for false propaganda, the drug regulatory departments shall instruct to stop the publication of the advertisement immediately, revoke the drug advertisement approval number, and shall not accept any application for advertisement of the drug within one year.

Article 21 Where any illegal advertisement in which the scope of indications (functions) of the drug is expanded without authorization, the therapeutic effectiveness is exaggerated extremely, or which seriously cheats or misleads the customers, is found, the drug regulatory department at or above the provincial level shall take mandatory administrative measures to suspend the sales of the drug within their administrative area and order the enterprise that illegally publishes the drug advertisement to issue a correction notice in relevant local media.

After the enterprise that illegally publishes the drug advertisement issues a correction notice as required, the drug regulatory department at or above the provincial level shall make a decision on lifting the mandatory administrative measures within 15 working days; where it is necessary to test the drug, the drug regulatory departments shall determine whether to lift the mandatory administrative measures within 15 days as from the day when the test report is issued.

Article 22 Where a drug advertisement application providing false materials is found by the drug advertisement examination authority during the examination, no further application of the enterprise in respect of the advertisement of the drug shall be accepted within one year.

Article 23 Where a drug advertisement with an approval number is found by the drug advertisement examination authority to have provided false materials, such drug advertisement approval number shall be revoked and no further application from the enterprise in respect of the advertisement of the drug shall be accepted within three years.

Article 24 Any drug advertisement, of which the approval number is taken back, cancelled or revoked in accordance with Article 18, Article 19, Article 20 and Article 23 of the Provisions, shall be discontinued for publication immediately; non-local drug advertisement examination authorities shall stop filing the record of the advertisement of the enterprise with the drug advertisement approval number.

Where a drug advertisement examination authority takes back, cancels or withdraws a drug advertisement approval number in accordance with Article 18, Article 19, Article 20 and Article 23 of the Provisions, it shall notify the supervision and control authority for advertisements at the same level within five working days from the day when the administrative decision on the matter is made; the supervision and control authority for advertisements shall handle it in accordance with law.

Article 25 Where a non-local drug advertisement is found not put on record in the drug advertisement examination authority of the place where it is published, the authority shall instruct to file its record within a time limit. If the record is not filed within the time limit, the drug advertisement in the above-mentioned place shall be suspended.

Article 26 The drug regulatory department at or above the county level shall monitor and check the publishing of drug advertisement that has been examined and approved. For any illegal drug advertisements, drug regulatory departments at all levels shall fill in the Notice on the Transfer of Illegal Drug Advertisement (Appendix 4) and transfer it to an supervision and control authority for advertisements at the same level together with such materials as samples of illegal drug advertisement; where the content of approved non-local drug advertisement is altered without permission, the drug advertisement examination authority of the place where the advertisement is published shall advise the original drug advertisement examination authority to revoke its approval number in accordance with Article 92 of the Drug Administration Law and Article 20 of the Provisions.

Article 27 Where an illegal drug advertisement is published and the circumstances are serious, the drug regulatory department of province, autonomous region or municipality directly under the Central Government shall announce the matter to the public and timely report it to the State Food and Drug Administration. The State Food and Drug Administration shall summarize and release the collected information periodically.

Where any false or illegal drug advertisement is published and the circumstances are serious, it shall be announced to the public jointly by the State Administration for Industry and Commerce and the State Food and Drug Administration if necessary.

Article 28 For any drug advertisement published without approval, or the contents published inconsistent with the approved ones, the supervision and control authority for advertisements shall impose a punishment in accordance with Article 43 of the Advertisement Law; where it constitutes false advertisement or misleading propaganda, the supervision and control authorities for advertisements shall impose a punishment in accordance with Article 37 of the Advertisement Law and Article 24 of Anti-Unfair Competitions Law.

In the process of investigation of an illegal drug advertisement, where there is a need to affirm any drug technical information, the supervision and control authority for advertisements shall notify the drug regulatory department at or above the provincial level. The drug regulatory department at or above the provincial level shall give the affirmation result to the supervision and control authorities for advertisements within ten working days after receiving the notification.

Article 29 The staff members that examine and supervise drug advertisements shall be trained in such laws and regulations as the Advertisement Law and the Drug Administration Law. Where the staff members in drug advertisement examination department or in supervision and control authority for drug advertisements neglect their duty, abuse their power, or practice favoritism and commit irregularities, they shall be given an administrative sanction in accordance with law. If a crime is constituted, they shall be investigated for their criminal liabilities in accordance with law.

Article 30 A drug advertisement approval number shall be “X Yao Guang Shen (Shi) No. 0000000000", “X Yao Guang Shen (Sheng) No. 0000000000", “X Yao Guang Shen (Wen) No. 0000000000". “X” is the abbreviation for a province, autonomous region or municipality directly under the Central Government. “0000000000” is a number with ten digits, in which the first six represent year and month of the examination, and the last four represent advertisement approval sequence number. “Shi”, “Sheng” or “Wen” represents certain classification code used in advertising media.

Article 31 These Provisions shall come into force as of May 1, 2007. The Provisions for Drug Advertisement Examination issued by the State Administration for Industry and Commerce and the Ministry of Health (Decree of State Administration for Industry and Commerce No. 25) on March 22, 1995 shall be annulled therefrom.